Since anyone can join, including spammers, you’ll need to pay very close attention and delete any inappropriate or spam content that may negatively impact your brand image. I would not recommend starting a public group. It’s a very “we don’t lock our front doors around here” kind of vibe. Users can join your group without approval from an administrator.
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Anyone on the internet can also see the full list of group members.Īnd, those group posts and comments are even indexed by Google. Importantly, the group’s content is also public, including what members post and comment. Public groups are discoverable in search results for everyone. TL DR? Here’s a quick summary of public versus private Facebook Groups, but watch out for the hidden or visible setting, too - explained below. You can change your group’s privacy only in a few situations, so make sure you set it up the way you want to keep it. It’s important to think about this ahead of time. Types of Facebook Groups (and which one you should pick) Oh, and did I mention it’s free? Anyone from a brand new bootstrapped startup to mega-corporations can benefit from this data. As a bonus, your super fans will appreciate being “in the know.” Outside of an organized marketing study, where else can you have direct access to your target audience and get your questions answered by real customers?īeing able to test new strategies and ideas in this small focus group will give you a lot of information. The organic reach of your Facebook Page may only be hovering around 5%, but your group’s reach will be much higher.įacebook prioritizes posts from groups in a user’s newsfeed, so you have a high chance of showing up, especially compared to your Page posts. (More on that later.) Increase your organic reach
Solidify and enhance that relationship with the exclusive access to your company that a Facebook Group provides, along with special content or privileges. It’s your #1 BFFs in these groups, and they’re ready to be your personal cheerleading squad. Think about it: Is someone going to opt-in to a group for a company they don’t really like? Groups are effective because people want to be there. Your company Facebook Page has its place, but there are unique benefits to including Groups in your Facebook strategy: Build long-lasting relationships with customers The benefits of setting up a Facebook Group for your business Save time on admin tasks today by providing your group members with clear instructions. Bonus: Start crafting your own Facebook group policy with one of our 3 customizable templates.